It’s time to start making your perfect summer wardrobe and Zara is on board to help. With the release of their May lookbook, our favorite high street retailer has summer in mind. Bold prints, sorbet shades, and lots of denim come together to create an array of different looks for each...

Prepare yourself (and your wallet) for the first makeup line by Alber Elbaz. The man behind Lanvin is teaming up with Lancôme to bring you a limited edition collection, due to hit shelves on June 15. In an interview with WWD, when pressed about the focus on eye makeup exclusively, Elbaz...

When I first saw the posters and saw my first video preview for the new Great Gatsby movie that is coming out I knew that it was going to have to be something that I see.  I am a huge fan of movies and cinema in general and this movie looked like it was going to be something not only had a...

When it comes to haircuts and spa treatments I am pretty fickle. I have never been sure why really, but I find that for me a hairstylist and esthetician are either spectacular, or they are awful. Same with salons, either I love them or  hate them. Sadly, in my 20 years of going to salons,...

From the runway couture to the best of street fashion, I always like to keep a distinct mix of fashions on OhWowYouWoreThat. Some days it may be the best snap-back you can find in the city, and others, it may be the best couture ad campaign to be released from Paris, Milan and the like. So...

OhWowYouWoreThat is a fan of collaborations. Considering I started this site accepting submissions from users, and considering some of my favorite content on this site is done by others who have wanted to be involved with what I had created, I see collaborations as a way to grow, a way to...

To start this off, I am a huge fan of not only Generic Surplus, but of Obey as well. Owning quite a bit from both companies, it was a really pleasant surprise to hear when these two brands were going to be partnering up to create a line of footwear. It is a seemingly perfect mesh between...

Written by OhWowYouWoreThat contributor Humaira Riaz   As I walked into the Rent Frock Repeat showroom, I was greeted by racks and racks of gorgeous runway worthy dresses.   Many women blow their shopping budgets on stunning dresses that they may only wear once to a wedding or a...

I have mentioned before that I have been able to meet some amazing people and be introduced to some stellar brands as a result of starting this blog, and as a result of different social media channels (honestly, twitter is one of the best things). So whenever I come across a brand online that...

Nestled away on Queen West above a clothing store lies Eye Love Brow & Beauty Bar. If you were to walk by it, you probably wouldn’t think twice about the windowed door between two store fronts but this Brow Bar has a cult following, and for good reason.   I visited Eye Love on...

I remember when I first came across Hive Mind Millinery in the beginning stages of my site and I had the opportunity to interview and chat with the lovely owner and designer Dominique. Being blown away by not only her talent but her fashon forward and extremely interesting designs I knew that...

So I remembered when Balmain decided to use “Real” models for their ad campaign and they used a series of older women of different shapes and sizes in the campaign and it seemed to add more of a realness and provide more of a connection to the brand. However, as much as people...

Well, it’s still January… how many of you are still going to the gym? As per the New Year’s resolution you made. For those still going hard for the summer body look; PUMA has a shoe for you. The PUMA BioWeb Elite, derives its design from Spider webs – a system where all parts...

Shopping online can be a lot of fun. You get to log-in to all those swell online retailers who like to persuade you to spend all of your money on heavily discounted apparel items that you could never find in store. I don’t know about you, but anytime I see a sale or something online I...

Hey everyone, earlier this month I announced that CoverFX provided our fantastic makeup artist Myles Sexton with the opportunity to test out their coverup and to prove exactly how fantastic it can be at covering up tattoos. Always up for the challenge Myles took to the task of attempting to...

With Valentine’s Day being closer rather than farther away I have been having a lot of people ask for different ideas of what they can do, where they can go, and different ideas for how they can treat their loved one or their soon to be loved one to a spectacular night out. So I have...

Recently CoverFX reached out to our beautiful makeup artist/model/jewelry designer/all around talented in every way Myles Sexton in order to partner on an interesting project! Having seen Myles’ makeup tutorials and seeing his great guides on everything from how to apply under eye...

Cracked dry lips are no fun and I’ve been a victim of chapped lips since I was a young boy. Every time winter would come along I would feel the onset of it, my lips would itch, they’d start to crack, and let’s just say they were very far away from high fashion. So since I’ve had the...

It is always exciting when the styled lookbooks come out from some of my favorite brands because it means I can see how the creative team put a spin on their clothing, and guaranteed it is always different than runway, and always more fun that looking at individual items on a line sheet. The...

I enjoy a ridiculous fashion moment just like the next person. Remember when Tom Ford released nearly $4000 dollar frames, and remember when Celine, well, Celine anything is a bit ridiculous. I also enjoy limited collection that is a combination of art and charity. However I am not sure how I...

I have always been a fan of the holiday collections that many companies put out. “Holiday” is like the resort wear of the high fashion world, and there are usually really colourful pieces with fun textures and KÄRV has created a collection that does not disappoint. With bold colors and...

It is always a lot of fun to meet new companies and to meet new people. When I attended the One of a Kind Show this year I had the opportunity to meet the lovely Stacey Davis who is the owner and founder of LOVEFRESH which is a company which produces and sells luxurious all natural body...

Made in Canada and Made in United States of America garments are becoming increasingly harder to find in the fashion landscape due to the ease, the cost effectiveness, and the drive for maximum profits desired by most fashion houses and companies today. Many have gone away from their roots of...

I recently came across this video and thought it would be an interesting one to share with everyone. When asked what she wore to bed, instead of saying a pajama top, or bottoms, or that she doesn’t wear clothing to bed, the iconic Marilyn Monroe said that she wore Chanel No 5. Much of...