Biddell SS13

Posted by Jack Harding on Oct 29, 2012 in Events | 0 comments

“I dare you to pay attention for five minutes”

Not only an interesting tweet to start a runway performance, but a commentary on the collective lack of attention span that exists with everyone who uses any sort of electronic device to communicate, whether that be a tablet, a cell phone, a laptop, etc… So, like many others in the crowd, I put my cell phone down and waited for the performance to begin. Starting with video that captivated the audience, Evan Biddell put on a show unlike many others during World Mastercard Fashion week. Once the video was finished and the collection began to walk the runway, something seemed to be different. And that was because it was. Instead of walking backstage after a look had walked down the runway, the models started to create a “model-go-round” essentially having each model circle the back half of the runway as a new model entered in order to present their look. What was the purpose of this? It was to make people watch, it was to create a sense of wonder, and it was meant to spur conversation. Instead of tweeting, facebooking and instagramming the entire show, much of the audience merely watched, and waited to see what was coming next, intrigued at what was happening before their eyes.

The collection itself was seemingly inspired by the power woman. Each look was lasting, and each look was different. With strong prints, strong pieces, and bold models, each was meant to represent what a true woman of power was; individual, statement making, and beautiful. The lasting nature of the “model-go-round” also made a statement about women of power as well, they are lasting, and it takes more than another person to make them disappear. Unlike many shows where looks are repeated or carried through, Biddell released a collection seemingly free of repetition, yet one that flowed extremely well and was not only beautiful individually, but was wondrous as a collection too. I always have found that nothing is surprising at fashion week anymore, but this show was not only surprising, but it was different, and it was different done well. Congratulations on a fantastic collection Evan.