Whitney Linen SS13

Posted by Jack Harding on Oct 31, 2012 in Events | 0 comments

When I initially heard that Whitney Linen was going to be showing at World Mastercard Fashion Week I was intrigued. I really wanted to see how well a designer would be able to take a material such as linen, and make it beautiful. Normally known for very relaxed resort wear, I knew that this show was going to provide more than just the typical linen dress and shirt. The Whitney Linen Couture collection, which was showed, took a very fashion-forward approach to such an old material, and through well executed tailoring and structuring; I was left often forgetting it was even made of linen because of the impeccable construction. Westwood, the president of the company had this to say about the collection, “Linen is such a versatile, eco-friendly fabric, but too often designers focus on drab basics, favoring boxy or shapeless silhouettes. For our couture collection, we wanted to create something unexpected. We focused on creating structure through pleats and hand-sewn freshwater pearl detailing…”

Inspired by the cobbled streets and fields of flowers in the south of France, as well as the white sands and turquoise waters of the Caribbean, the Whitney Linen couture line not only had a wonderful set of staples, but included structured statement pieces which pushed the boundaries of what can normally be done, and what is normally expected of linen. “We wanted to create a collection that would be equally appropriate for a black tie in Yorkville and the sunny streets of Turin,” says Whitney Westwood.

This collection was a great first one to have launch at World Mastercard Fashion Week and I am excited to see them back again!